Trends for 2012: Social Media Intelligence
Around this time of year we tend to see predictions from the cognoscenti ( those in the know) about what will be hot in the coming year. I saw one today in the Huffington Post that caught my eye...
View ArticleSocial Media Trends 2012 – Analytics and Measurement
Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post The rise of Social Intelligence Better use of analytics and more focus on...
View ArticleHow to Make a Video go Viral
As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral. And it does not take an experienced video team or in-depth technical knowledge. Step...
View ArticleThe Technology of the City Creek Center Fire Fountain
The fountain at City Creek Center is a marvel of technology Here’s an interview with the designer, Mark Fuller of WETDesign.
View ArticlePimp Your Press Release
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News...
View ArticleProgressive Insurance PR Debacle – Why You Need a Social Audit
Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an...
View ArticleDigital and Social Marketing Advice from Sephora SVP
An excellent interview from Brian Solis with Julie Bornstein SVP of Digital at Sephora Get a cup of coffee and spend 15 minutes listening to this interview. Take notes.
View ArticlePinterest PR Tips
Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they’ve grown so fast that they now rank as the number 3...
View ArticleYouTube Most Used Social Site for Consumers
Are you making enough video? The Technorati Media’s 2013 Digital Influence report has highlighted yet another gap between consumers’ behavior online and what brands are doing. Brands are not fully...
View ArticlePinterest is Nipping at Twitter’s Heels
Have you read the Pew Social Media Demographic report yet? One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at...
View ArticlePredictive Keyword Research
There is a way to find keywords and phrases before they become popular and use them in your news content to position yourself as a thought leader. This process can also be used for news releases...
View ArticleThe Value of your Facebook Fans
Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that the value of a Facebook fan to...
View ArticleHow to Make a Video go Viral
As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral. And it does not take an experienced video team or in-depth technical knowledge. Step...
View ArticleThe Technology of the City Creek Center Fire Fountain
The fountain at City Creek Center is a marvel of technology Here’s an interview with the designer, Mark Fuller of WETDesign.
View ArticlePimp Your Press Release
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. However, what journalists need has changed dramatically. Jim Brady on the Changes in News...
View ArticleProgressive Insurance PR Debacle – Why You Need a Social Audit
Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an...
View ArticleDigital and Social Marketing Advice from Sephora SVP
An excellent interview from Brian Solis with Julie Bornstein SVP of Digital at Sephora Get a cup of coffee and spend 15 minutes listening to this interview. Take notes.
View ArticlePinterest PR Tips
Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they’ve grown so fast that they now rank as the number 3...
View ArticleYouTube Most Used Social Site for Consumers
Are you making enough video? The Technorati Media’s 2013 Digital Influence report has highlighted yet another gap between consumers’ behavior online and what brands are doing. Brands are not fully...
View ArticlePinterest is Nipping at Twitter’s Heels
Have you read the Pew Social Media Demographic report yet? One of the interesting stats in this report is that 16% of Internet user in the United States are on Twitter, with Pinterest right behind at...
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